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Mark Masten

Mark Masten

Joolies, USA

  • Thursday 11:15 AM - 12:15 PM - DRIED APRICOTS, FIGS, DATES Round Table Congress Program

Mr. Mark Masten serves as the CEO of Joolies based in Santa Monica, CA. Joolies is a newly founded organic medjool date company selling and marketing dates from the Kohl family farm (La Quinta Date Growers) located in the Coachella Valley of Southern California. Mr. Masten has over 20 years of experience in development for health food and beverage brands in the United States and internationally. Prior to his position at Joolies, Mr. Masten was employed at well know companies such as Popchips, POM Wonderful and Wonderful Pistachios & Almonds. Mr. Masten has been recognized among the top leaders in The Wonderful Company for setting strategy, developing annual operating plans and executing against them. He has also launched the Wonderful Pistachio brand in North America and globally, using an integrated sales and marketing campaign and has gained California Pistachio Industry recognition for providing record returns for growers 9 straight years. Additionally, Mark is a Director of KonaRed Cold Brew Coffee Corporation since June 8, 2017. He possesses key insight on sales and marketing issues. Mr. Masten has broad experience with top leaders in the health food and beverages industry in the US and globally.