Executive Vice President at Rose Research, USA
Brad Rose is an Executive Vice President at Rose Research, LLC -one of the foremost marketing research firms- specializing in state-of-the-art techniques, including A/I (Artificial Intelligence) and “hybrid” (combining qualitative and quantitative methods).
Over the past 30 years (the company was founded in 1990), Mr. Rose has worked with hundreds of agri-groups and packaged goods marketers covering “brand identity”, “advertising testing and tracking”, “consumer attitudinal and usage”, “new concept and packaging ” studies, etc. Working with the California Walnut Board, Rose Research was instrumental in helping the CWB receive the first qualified health claim for a whole food from the FDA.
Rose Research has helped companies such as: Pfizer, Cleveland Clinic, The Wall Street Journal, Kraft Foods, Dunkin’ Brands and Frito-Lay (among others) learn more about their customers than ever before.
Mr. Rose has a BA degree from Emory University. He lives in Boca Raton, FL with his wife and 3 children.
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